Commercial 1:
Company: careerbuilder.com
Target Audience: Adults who don't have or dislike their jobs
Persuasive Method: Humor
Slogan: Start Building.
Effectiveness: Yes, it showed a bad job and related to people and showed how they can change it
Commercial 2:
Company: Audi
Target Audience: Car buyers, adults interested in being green
Method: Humor, Knowledge
Slogan: Truth in Engineering
Effectiveness: Yes, proved how it was green and was intertaining
Commercial 3:
Company: Bud Light
Target Audience: People over 21
Method: Humor, Celebrity
Slogan: Here We Go
Effectiveness: Yes, it shows how you can have fun while drinking their product
Commercial 4:
Company: Hyundai
Target Audience: Car buyers
Method: Humor, Celebrity
Slogan: Think about it
Effectiveness: Yes, shows their product will last and will be covered for the unpredictable future
Monday, February 8, 2010
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